PRACTICAL ANSWERS. USEFUL CONNECTIONS.

Guides to better links, QR codes and digital publications

Choose a workflow for your audience. These guides explain what to create, what to test and what your reports can actually tell you.

Find your workflow

Marketers, agencies and small businesses

How to track campaign links with UTM parameters

UTM parameters label the source, medium and campaign on a destination URL. Use a different tracked link for each channel, then compare link activity with the outcomes in your destination analytics.

Creators, coaches and independent professionals

Short links for creator bios, videos and newsletters

Use a memorable short link to take an audience to a specific release, booking page or newsletter. Optional Smart App Open can help supported destinations open in their app, with a browser fallback.

Retailers, ecommerce brands and wholesalers

Connect product packaging to an updatable digital catalogue

Put an editable QR link on packaging or a printed catalogue so customers can reach current product information. Share a mobile-friendly page or PDF flipbook, and keep the link stable when the destination changes.

Schools, colleges, nonprofits and event organizers

Share prospectuses and event programmes with one short link

Use a flipbook for a prospectus or programme and a short link for registrations. Keep audience-facing links stable, while updating the underlying information when schedules or documents change.

Real estate agents, architects and property marketers

Share property brochures as mobile-friendly flipbooks

Turn a prepared property brochure PDF into a flipbook and share it through a short link or QR code. Keep property facts accurate and use a separate destination for enquiries or viewings.