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Marketers, agencies and small businesses

How to track campaign links with UTM parameters

UTM parameters label the source, medium and campaign on a destination URL. Use a different tracked link for each channel, then compare link activity with the outcomes in your destination analytics.

By the Presgraphics Team · Reviewed 11 September 2026

Campaign planning desk with a laptop chart and email, phone and flyer cards
Give each sharing channel its own trackable link. Illustrative scene.

Step-by-step workflow

  1. Choose a consistent campaign name, such as autumn_catalogue. Keep spelling and capitalization consistent across the team.
  2. Create one link per placement. For an email use source=newsletter and medium=email; for a printed flyer use source=flyer and medium=qr.
  3. Expand optional campaign tracking while creating the link, QR code or flipbook, and add the relevant UTM values.
  4. Open each link and confirm the destination still works and retains the expected parameters. Compare results over the same date range.

A concrete naming example

A destination might use ?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_catalogue. The shorter public link makes sharing easier while the destination receives the labels. Do not put customer names, email addresses or other personal data in UTM values.

Separate click counts from conversions

Share to Reach measures visits and scans to its links. A purchase, form submission or booking happens at the destination and needs measurement there. Link reports and destination analytics can differ because of repeated visits, blocked analytics, filtering or attribution rules.

Keep the workflow manageable

For agencies, group links by client campaign and use recognizable internal titles. Before reporting, check the date range and the included links. Paid analytics can cover the item’s history from inception; use custom ranges for like-for-like comparisons.

Do I need a separate UTM builder?

No. Share to Reach includes optional campaign tracking fields in the creation workflow for links, QR codes and flipbooks.

Try this workflow

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